The first good picture I ever captured was of our horse flying over a barrier during parkour. Nobody believed that it was not Photoshop. I was 12.

I have been in marketing and building lean teams for the past 15 years. I have started as a commercial photographer when I made it up within a few years at the age of 20 to Harper's Bazaar, Marianne magazines and commercial project shootings. I was initially hired at the age of 18 by the first model agency (on the day of my birthday ... 

"Hey, you look young, are you 18?" "yea, just today...", 

"Great! You start tomorrow!"). 

After several commercials project shootings, I became Marketing manager (later Deputy Director) for Kérástase Institute Paris, and I have been managing all marketing activities and 62 employees for over five years on the local and international market. By that time, being in charge of creatives was my daily bread and butter, together with regular business management errands from salaries to suppliers. 

I have successfully presented the company 2x at the L'Oréal Business forum with over 2000 people from all around the world. All the marketing/media support (including the shooting of the collection itself) was done by my team and me. 

After that amazing experience, I wanted to double down on my management skills and I have started as a Project manager for Verizon to be part of the Tesco/Vodafone migration program in the UK. After successful handover, I went back to marketing and started another year as a Marketing Manager for an SEO agency where I initiated a business transformation based on Franklin Covey's core values and with direct collaboration with Franklin Covey, to improve Company culture & Sales.

Finally, the calling grew stronger and it was time to start something on my own. I said goodbye to everything and locked myself for years to level up.

We have been working with eCommerce and different niches. Partnered up with amazing talents from the US and all over the world to make sure we deliver stellar results, spending millions in ad spend and discovering the pros and cons of creatives, funnels and social media ads. Thanks to that, we know what is working and what is not working. 

Currently, we are a lean boutique Agency  offering Strategic consulting to help brands find their voice, Commercial creatives and Sales funnels / Lead generation. Time is money, so, everything is automated as much as possible except for excellent client's relationships. 

All our ads complies with constantly changing Amazon, Facebook, Google advertising policies. Included are two free revisions on the house. Our creatives went viral and the most successful one had 9M views. Last year, we worked with many incredible partners, including Vanity Planet, where they successfully managed to sell out all the Christmas stock.

Our main focus is Direct Response Advertising & Storytelling. 

We help companies to turn cold leads into loyal customers & scale.